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Institution: Durham University
Currency: €
Program Level: BA
Program: Marketing and Management
Summary: Drawing from the fields of psychology, sociology, anthropology, philosophy and economics, this varied and dynamic course helps you understand how consumers behave and how businesses use this insight to market their products and services.

Combining contemporary marketing trends such as behavioural science and digital marketing together with business management you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management.
Tuition Fees: 29500.00
Duration: Year
Application Fee: 0.00
Living Costs: 0.00
CertificateName: BA of Marketing and Management
Intake: September
Month Length: 0
Year Length: 3
Program Length: 3 years
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