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InstitutionProgram


Institution
Manchester Metropolitan University
Currency
Program Level
BA(Hons)
Program
Fashion Art Direction
Summary

There is an increased need to visually communicate fashion-based ideas. This requires a creative who has a clear appreciation of and experience in developing fashion concepts, understanding and dealing with the associated critical pathways and the practical means by which to communicate. On this course, you will be encouraged to critically evaluate and creatively respond to these conditions and define your own new role within fashion.

You will be interested in the way fashion is consumed (beyond wearing it) and the opportunities this presents for developing innovative visual practice-based work. Fashion is changing due to many external factors such as digital platforms and media, and issues around sustainability. There are also changes in the role fashion plays and how it has become increasingly an exciting area for inter-disciplinary exploration within design, culture and society. At the heart of this are the new ways that fashion is becoming explored, extended, designed and consumed.

We will develop you to be a highly creative fashion visionary, with an emphasis to engage, explore, question, visualise, illustrate, develop, and communicate fashion concepts, trends, products and ideas through art direction, image making, styling, creative content, publication and exhibition.

Tuition Fees
21500.00
Duration
Year
Application Fee
0.00
Living Costs
0.00
CertificateName
BA (Hons) Fashion Art Direction
Intake
September
Month Length
0
Year Length
3
Program Length
3 years
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