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InstitutionProgram

Institution

Lancaster University

Currency

€

Program Level

MSc

Program

Psychology of Advertising

Summary

Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, beliefs, and behaviour. Our unique Master’s in Psychology of Advertising is designed to give you a competitive edge, offering an unparalleled interface between theory and practice. By providing a solid grounding in the psychology behind persuasion and its application in the communications industry, this program equips you with the skills to stand out and excel in an ever-evolving field.
 

Who is this programme for?

This MSc is perfect for graduates from diverse backgrounds who are eager to pursue careers in advertising, marketing, consumer research, and behaviour change. The course focuses on behavioural science, but no prior background in this area is necessary—just a passion to understand and shape the psychology behind consumer behaviour.
 

Looking ahead to employability

Graduate entry into the advertising and marketing field is highly competitive. This Master’s course provides a solid springboard from which to launch, as well as the key skills, language, and understanding needed for early career success and continuing development. With our strong industrial links to commercial, public and third-sector clients, our programme also gives you the opportunity to get hands-on, real world experience collaborating with industry professionals, providing you with practical expertise that is highly sought after by employers.

 

Tuition Fees

30310.00

Duration

Year

Application Fee

0.00

Living Costs

0.00

CertificateName

Psychology of Advertising MSc

Intake

September

Month Length

0

Year Length

1

Program Length

1 years

IsActive

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