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InstitutionProgram

Institution

Queen's University Belfast

Currency

€

Program Level

MSc

Program

Marketing

Summary

Designed for the consumer, industrial and digital marketing environments, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics, research methods and international marketing.

The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.

 

Queen’s Business School (QBS) has recently undergone an innovative expansion that establishes a benchmark of global excellence for one of the top business schools in the UK and Ireland. A stunning new 6,000 square metre building, adjacent to the listed red-brick Riddel Hall has been designed with the latest digital infrastructure for media lecture capture, TED Talk provision and collaborative breakout sessions.

Professional Accreditations

Accreditation exceptions are obtained from The Chartered Institute of Marketing (CIM) – The leading professional body for marketers worldwide which exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The CIM is a professional qualification and complements academic MSc in Marketing qualification.

Students of the MSc Marketing programme can register as students with CIM and will have access to all CIM resources including webinars and Marketing Expert (additional fee will apply). Students will be able to attend local CIM branch events and seminars, which offer networking opportunities and the chance to keep abreast of current marketing thinking and practice.

Upon successful completion of the MSc Marketing programme, students will have a number of exemptions from CIM professional examinations. Students can undertake the CIM Certificate in Professional Marketing, which requires them to complete 1 online module (students are exempt from 2 other modules) or the CIM Diploma in Professional Marketing, which requires them to complete 2 online modules (students are exempt from 1 other module).

Tuition Fees

25800.00

Duration

Year

Application Fee

0.00

Living Costs

0.00

CertificateName

Marketing MSc

Intake

September

Month Length

0

Year Length

1

Program Length

1 years

IsActive

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