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InstitutionProgram

Institution

Birmingham City University International College

Currency

€

Program Level

BA(Hons)

Program

Marketing with Digital Communication

Summary

Recognised by the Chartered Institute of Marketing our BA (Hons) Marketing with Digital Communication degree gives you the practice-based skills needed to succeed in the everchanging discipline of marketing. This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation.  This experience is further enhanced by the opportunity to undertake a yearlong placement. 

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour. 

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practicebased learning approach.

What's covered in this course?

Inspiring our students in all aspects of marketing, we put an emphasis on employability, Employability focused means more than securing a role on graduation, it is an enduring principle that ensures that you have the resources and competencies to maximise all of your future career opportunities. You will receive this through every module and through enhanced experiences such as the opportunity to work in our very own student-led marketing agency. Placements are available, with numerous companies holding our placement students in high regard thanks to their real-world practical skills.

Subject to approval this course is also fully recognised by Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight to endure you industry-ready the second you graduate. This recognition also ensures you will receive the maximum possible exemptions from the CIM Professional Diploma.

This course is one of five marketing degrees that have been designed to meet the diverse areas of marketing. Your course allows you to understand all of the core principles of marketing with digital communications but it is part of a suite which allows you to switch to another course irrespective of the one you entered on. This allows you to develop additional specialist skills of your choice and career aspirations, alongside the core underpinning market concepts you will need in practice. Each course in the suite has been designed to:

• Equip students with the ability to apply marketing with digital communication theory and practice in a variety of business situations.
• Develop key transferable skills that are essential to a career in marketing.
• Meet the accreditation requirements of Chartered Institute of Marketing.
• Provide students with the opportunity to develop specialist marketing skills of their choice.

Tuition Fees

17690.00

Duration

Year

Application Fee

0.00

Living Costs

0.00

CertificateName

BA Hons Marketing with Digital Communication

Intake

September

Month Length

0

Year Length

3

Program Length

3 years

IsActive

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