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InstitutionProgram

Institution

University of Hertfordshire International College

Currency

€

Program Level

BA(Hons)

Program

Advertising and Digital Marketing

Summary

The digital age has changed how brands and audiences talk to each other. By learning how to captivate an audience in our digital marketing and advertising degree, you'll gain valuable experience in this cutting-edge sector.

Fine-tune your creativity as you learn to appreciate what makes marketing magical, understanding the customer journey and how to market to them, on a global basis.

Explore the ins and outs of creative advertising in the real world, and equip yourself with the knowledge, tools and resources to fully grasp the significance it has for modern businesses.

Nurture your imagination with a variety of engaging and relevant modules. Embrace topics such as content creation, consumer behaviour, advertising planning and the future of marketing.

Embrace techniques to engage readers with content that draws them in and convinces them to take action. Develop specialist marketing skills such as branding, search marketing and visual marketing.

Learn to think analytically, too, and you'll have a far better grasp of what does and doesn't work.

Get to grips with real-world marketing and advertising challenges, such as sustainability and digital effectiveness, through live projects and practical assessments.

Google, Hootsuite, Facebook, LinkedIn, and the Chartered Institute of Marketing (CIM) all offer certificates that map directly to what students learn in the classroom.

Embrace this digital advertising and marketing course focused on the creative and communication aspects of this vibrant, engaging aspect of business.

Why choose this course?

While the fundamentals of marketing haven't changed much over the years, the way it is delivered in the digital age has. Our BA Digital Marketing and Advertising (Hons) degree is designed to keep you looking beyond the horizon, igniting the trail-blazer inside you.

Boost your CV with in-demand skills: developing soft skills like communication, creativity, and  problem-solving, as well as technical skills such as Search Engine Optimisation (SEO), email marketing and design will prepare you for the start of your career.

Build a professional network: connect with influential business leaders and marketing professionals through our many networking opportunities, regional conferences, and guest lectures.

Participate in extracurricular activities: make the most of your time by taking part in a variety of activities that will help you make friends, build your network and put your skills to use.

Achieve success after graduation: 93% of Herts graduates are in work or further study 15 months after graduation (Graduate Outcomes Survey, 2021/22).

The yearly 'Flare Ignite' competition is open to anyone with an entrepreneurial drive, with a prize that includes support to turn ideas into reality.

Join our Enactus society, responsible for organising projects that make a difference every day or join a team to compete in the national University Business Challenge.

Pave your own route to success with the help of a dedicated staff committed to helping you with a variety of learning options, personal tutoring, and other resources.

Those with a general interest in marketing can switch tracks after the first year because it is identical to the first year of the BA (Hons) Marketing programme.

Professional accreditations

Providing access to additional marketing learning possibilities, we are one of only four strategic University Chartered Institute of Marketing (CIM) partners in the UK, and Commended study centre for successive years.

You can earn Chartered Institute of Marketing certification either in university or afterwards in your career.

Make use of the CIM's regional marketing club and annual pitch competition, as well as our many other professional and commercial connections.

Tuition Fees

15965.00

Duration

Year

Application Fee

0.00

Living Costs

0.00

CertificateName

BA Hons Advertising and Digital Marketing

Intake

January,September

Month Length

0

Year Length

3

Program Length

3 years

IsActive

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