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InstitutionProgram

Institution

University of Hertfordshire International College

Currency

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Program Level

BA(Hons)

Program

Marketing

Summary

Marketing is the powerhouse behind any organisation’s success, whether it’s large or small, public, private or a charity, learn how to adopt a professional marketer's mindset, and discover how to plan, develop, and lead successful marketing strategies and campaigns on our CIM award-winning marketing degree. Immerse yourself in our marketing degree and learn the core principles of marketing while crucially, learning about the exciting impact that technology is having as you get to grips with the latest digital tools for the modern marketer.

A career in marketing offers many opportunities. The degree in marketing at Herts has been carefully designed to let you choose modules that appeal to you, discover where your interests lie and what you truly love, whether it’s enhancing your written, analytical or creative marketing skills.

Understand how markets can be segmented and how to target your audiences. Develop the skills to help you create and deliver effective communications that engage and persuade, including content creation, social media and social influence, digital venture creation, branding and building a communications strategy. You’ll finish with a firm grasp of what successful marketing looks like and an awareness of where your strengths lie across this varied and exciting business profession.

You’ll be introduced to the latest practitioner platforms, digital tools and insights from organisations like Google, Hootsuite, Facebook and LinkedIn. A flexible course, the first year is the same as BA (Hons) Advertising & Digital Marketing, so if you discover a creative flair, you may choose to swap from your second year and focus on this much in demand specialism.

Why choose this course?

Award winning course: On our cutting-edge, CIM award-winning course, learn how to think and act like a marketer and graduate with a highly valued marketer's mindset.

Learn how to drive business growth: With our marketing degree, your marketing knowledge, expertise, and skills will grow as you learn how to connect businesses with people's needs and desires, and most importantly, how to effectively communicate the value of products and services to drive business growth and success.

Networking opportunities: You'll start building your professional network right away through our strong relationships with nationally recognized professional bodies, alumni network, and local/regional business connections.

Learn from industry professionals: Additionally, benefit from our professional collaborations that provide opportunities to learn directly from industry practitioners through their real-world experiences. Our teaching team, consisting of academic, pastoral, and employability staff, is committed to helping you find the best learning path suited to your individual style and supporting you with academic and personal challenges.

Extra-curricular opportunities: You can take advantage of a wide range of extra-curricular opportunities, projects, and roles to strengthen your network, skills, and CV, applying your knowledge in practical scenarios before graduation.

Enhance your entrepreneurial skills: If you have an entrepreneurial flair and are interested in social sustainability, explore our prestigious Enactus Society, which organizes projects with a meaningful impact.

Sandwich year option: We actively support you in securing industry placements, studying abroad, or undertaking internships (including the latest online bite-sized digital experiences) to help you explore your areas of interest and enhance your CV.

Strong employment prospects: Graduate ready to enter an exciting, magnetic, and diverse industry with a broad knowledge base adaptable to various marketing fields, both agency and client-side. 93% of Herts graduates in work or further study 15 months after graduation (Graduate Outcomes Survey, 2021/22).

Tuition Fees

19500.00

Duration

Year

Application Fee

0.00

Living Costs

0.00

CertificateName

BA Hons Marketing

Intake

September

Month Length

0

Year Length

3

Program Length

3 years

IsActive

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