Details

InstitutionProgram

Institution

Leeds Beckett University

Currency

€

Program Level

MSc

Program

Marketing

Summary

Stand out from the crowd
Add value to your existing undergraduate degree with this master’s qualification. You’ll develop key marketing skills and learn to generate innovative solutions to complex challenges faced in industry. 

As part of this course, you’ll:

• Gain a broad overview of marketing in the post digital era and understand how to use your knowledge to help steer businesses to success in a global economy
• Explore the psychological and sociological aspects of consumer behaviour
• Learn how to plan and implement effective communication campaigns
• Practise identifying the characteristics of successful brands, and understand techniques used to manage them
• Develop an understanding of the planning, implementation, and measurement of social media marketing campaigns
• Develop sophisticated skills and knowledge of a range of marketing metrics, with a focus on digital metrics
• Specialise in a marketing area of your choice for your Marketing Project to practise applying your expertise
   

 

Teaching expertise
You’ll be guided throughout your course by our expert academics. The teaching team will support you to develop the knowledge, skills and confidence to make an immediate impact on your career. 

Bringing your learning to life
This course has a strong focus on employability, and you’ll be encouraged to apply your learning. You’ll use case studies to critically analyse how effective marketing techniques can be. In addition, you’ll be given opportunities to relate your study to organisational practices.

Tuition Fees

9750.00 €

Duration

Year

Application Fee

0.00 €

Living Costs

0.00 €

CertificateName

MSc Marketing

Intake

September

Program Length

1 years

IsActive

✖

Co-Op Internshiop

✔

Acadmic Assemnt

✖