Details

InstitutionProgram

Institution

Manchester Metropolitan University

Currency

€

Program Level

BSc(Hons)

Program

Fashion Marketing

Summary

BSc (Hons) Fashion Marketing will equip students with the essential skills needed for a career in fashion marketing. The increasingly competitive world of fashion relies on good marketing strategies to succeed. The curriculum emphasis of this course is the development and application of key marketing theories and covers all aspects of fashion marketing in a global and circular economy. From a small business start-up to the luxury brand catwalk, students will study a diverse range of subjects with industry experts, collaborations, and self-directed study choices.

Marketing teams plan and design all communications between the brand and the customer, directly influencing the number of items sold and therefore the profitability of the business. Throughout this programme, there is particular emphasis on the circular economy, and the influence that sustainable business models have on the environment and on the relationship with the customer. 

Students will learn about interactive fashion marketing, digital marketing, artificial intelligence, personalised fashion marketing, micro-influencers, sustainability, and user-generated content. Underpinning this is a thorough knowledge of the fashion industry, the product development process, and the local/global socio-economic influence on fashion and the marketing message. 

Tuition Fees

20000.00 €

Duration

Year

Application Fee

0.00 €

Living Costs

0.00 €

CertificateName

BSc Hons Fashion Marketing

Intake

September

Program Length

3 years

IsActive

✖

Co-Op Internshiop

✔

Acadmic Assemnt

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